Meet The Team

Meet The Doctors 


bobbie fixedIMG_1397Doctor Bobbie Barsness

Dr. Barsness was born and raised in River Falls. She worked for Dr. Ginsberg while attending UWRF for biochemistry. She then attended the Illinois College of Optometry and graduated in 2008, when she joined Dr. Ginsberg’s practice. In 2013, she purchased the practice, gave the office an overhaul and is looking forward to growing her practice and raising her family in River Falls!



dr G 087Doctor Gerald Ginsberg

Dr. Ginsberg started his practice in 1974. Even though Dr. Ginsberg sold the practice to Dr. Bobbie Barsness in 2013, he continues to see patients. He enjoys gardening, traveling, fishing and warm sunshine.




 Meet The Support Staff

AliciawebphotoAlicia Rutten 

Alicia joined our team in January 2017. Alicia comes to us with a background in business ownership, customer service, and child care. Alicia is a certified lead teacher of Early Education, as well as a licensed Cosmetologist. At Falls Family Eye Care and Vision Therapy, she is our accounting/insurance specialist, and will be trained to assist with Vision Therapy. Alicia enjoys camping and vacations with her family, swimming, and riding all sorts of recreational vehicles. She also stays busy with her two children who both play hockey year round.




julieIMG_1308Julie Gore
Julie’s background is sales and marketing with over 25 years of optometric experience. Her expertise is assisting our patients with frame and lens style selection. She enjoys spending time with her family as well as cabin life up north.



rachelIMG_1398Rachel Iverson

Rachel joined us part-time in 2014. She is a native of Audubon, MN but has called River Falls area home for 30 plus years. She is a graduate of Augsburg College, Mpls and is a Registered Dental Hygienist. She is excited about eye care and loves glasses.



 Cady MillerCady Miller 

Cady joined our team in February 2017, she comes with 4 years experience in the Optometry field. Cady is a medical assistant and CPO certified technician. She has a passion for Optometry and loves taking educational seminars and helping our patients during exams. Outside of work Cady and her husband enjoy travel, riding their horses, and working around their small hobby farm. 

Vision Therapy 

karenIMG_1824Karen Traynor

Karen joined Falls Vision Therapy in 2010 as the therapist. Dr. Barsness and Karen work together to improve the visual function of their students. She and her husband enjoy dancing, the outdoors and 4 grandkids.